- Online
Introduction to crisis preparedness and crisis communication for Fundraisers (online)
At some point in its existence, every organization is faced with a crisis situation. The cause may lie in the organization itself or it may be due to an external context that you have to anticipate on. You can be critically tackled in the media, face a cyber attack on critical systems such as CRM, get in the eye of a social media storm, etc. In many cases nothing less than the reputation and credibility of the organization are at stake. A real crisis is always inconvenient, unexpected and disruptive. When a crisis hits the organisation, beautiful theoretical communications are suddenly less reality proof than you thought, decision-making processes do no longer guarantee the best, fastest and most accurate decisions. In short, it is chaos.
Don't panic. It's only a crisis.
At some point in its existence, every organization is faced with adversity. The cause may lie in the organization itself or it may be due to an external context that you have to anticipate on. You can be critically tackled in the media, face a cyber attack on critical systems such as CRM, find yourself in the eye of a media storm, etc. In many cases nothing less than the reputation and credibility of the organization are at stake. A real crisis is always inconvenient, unexpected and disruptive. When a crisis hits the organisation, beautiful theoretical communications are suddenly less reality proof than you thought, decision-making processes do no longer guarantee the best, fastest and most accurate decisions. In short, it is chaos.
As a fundraiser, you are often on the front line when your organisation is hit by a crisis. After all, you are the one who is in direct contact with a very essential group of stakeholders: the donors. You must protect the credibility of the organization at all times, but also ensure that fundraising operations remain intact, that the income stream keeps going, that external parties are correctly informed, internal agreements are complied with. Preferably all at the same time, and of course rather sooner than later.
Program for this online session:
09.30 AM – 10.15 AM: Vision and context of crisis preparedness and communication
- The perfect world paradigm versus the normal chaos paradigm
- Risks and benefits of plans and procedures during crisis
- How the scale of an unwanted event determines the best response
- Preparing yourself and your organisation to deal with adversity
10.30 AM- 11.15 AM: Crisis Coordination
- Fundamental principles for dealing with any type of crisis situation
- The Golden Triangle of integrated crisis management explained
11.30 AM – 12.15 PM: Crisis Communication
- Communicating with stakeholders in times of crisis (in particular with your donors)
- Building blocks of a solid and effective crisis communication strategy
- Tips and tricks on how to handle (social) media
12.15 PM – 12.30 PM: Final Q&A
This introduction to crisis communication and management will be given by PM Risk.Crisis.Change. PM makes organisations more resilient by preparing them to manage and learn from disruptive events. They constantly innovate in the world of risk, crisis and change. PM has two decades of operational experience in the most diverse sectors during both physical and non-physical crisis situations on strategic, tactical and executional level.
Speaking for PM:
- Robbert Meulemeester, Crisis advisor and strategist at PM • Risk Crisis Change, specialized in acute crisis advice and strategic crisis communication
- Jeroen Brugge, independent Fundraising consultant for non- and social profit / advisor at PM • Risk Crisis Change.
Practical information:
Date: Tuesday 15/12/2020 from 9.30 till 12.30
Location: This session will be held in online via Zoom
Language: Dutch
Price: 100 EUR for members / 175 € for non-members (VAT not included)
