Les activités précédentes

More information on the speakers and debate will be added soon.

From 09.30 am to 12.30 pm.
@ Brussels

Language (slides in English, spoken language in Dutch (and French))

Ga mee op Expeditie met De Wervers! 

This program is intended for fundraisers who determine and control the strategy of their fundraising.

In what way do you segment your (potential) donordatabase? Based on what? How do you optimalize personalization of communication?

More information about the speakers and their presentations will be announced as soon as possible.

Presentation 1: Donor centred segmentation (Ilja De Coster, Fundraising & Data Strategist)

When we segment our donor base we do so often based on historic transaction data or fundraising channel. But is this really relevant for our donors themselves? In his presentation Ilja will share some other ways to segment donors based on what really matters for them. Yet the key goal of donor segmentation is simple: a communication as customised as possible to enhance donor retention.

Presentation 2: to be confirmed

Presentation 3: to be confirmed

From 09.00 am to 12.30 pm.
@ Medecins du Monde, Kruidtuinstraat 75, 1210 Sint-Joost-ten-Node

Language (slides in English, speaking language in Dutch (and French))

Donor retention, donor journeys, integrated communications, persona’s and satisfaction surveys… Donor retention is a hot topic these days.

Ga mee op Expeditie met De Wervers! Maak gratis kennis op de verkennende sessie op 19 september 2019 in Brussel. Met het inschrijven voor deze sessie ga je nog geen engagement aan om effectief deel te nemen aan de expeditie. 

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