Social media such as Facebook, Twitter and Instagram have a proven impact on current society, and are of great importance in our communication. In this day course we go into:

• overview of social media by usage, impact and evolution
• target group and objective analysis
• from ‘reach’ to ‘impact’: how do social media such as Facebook and Instagram work?
• organizing and planning your content: create relevant posts; to build up a scope; create momentum
• promote messages; advertise on Facebook
• set up a campaign, organize an event, etc.

We work with examples and cases from the participants during the course of the day.

The lecturer of this day is Christophe Toye, communication trainer at I Like Media and guest lecturer at Howest Kortrijk.

He has experience with various associations and organizations in both profit and non-profit.

Practical information:
Date: Tuesday 25 September 2018 from 9.30 till 16.00 (lunch with sandwiches)
Location: @Triodos Brussels, Hoogstraat 139/3
Language: Dutch