This FAB masterclass on ‘Strategic Communication for Fundraisers’ is given in collaboration with the AMS, Antwerp Management School. It is invaluable for a communication or fundraising professional to develop strategic insights within his/ her own organization and then link communication actions to them. This session is not about the basics of communication, but about strategic thinking and acting as a basis for communication.

This session will include:

• General theory and communications strategy
• Nudging (how can we subtly nudge our donors’ communication?)
• Reputation management (how do we help influence and control our organization’s reputation as fundraisers?)
• Some insights on crisis management and -communications

There will be plenty of occasion to go into interaction and conversation with the attendees.

Some days before the masterclass participants will get some material to read/watch in preparation of the masterclass.  

This dayfilling session on strategic communication for fundraisers will be given by Hugo Marynissen. Hugo is a lecturer at the Executive Master in Public Management at the Antwerp Management School.He is also a visiting professor at the UAntwerpen, Campus Vesta, Cranfield University, et cetera. He is managing director and partner at PM Risk-Crisis-Change, an agency specialized in risk and crisis management and communication.

Target group: Fundraisers in non-profit

Practical information:
Date: Friday 23/10/2020 from 9.30 till 16.30 (+ networking lunch included)
Location: due to new Corona measures the session will be held online
Language: Dutch
Price: 160 EUR for FAB-members/ 250 EUR for non-members (VAT excluded)